A couple of changes to the ay app highlight this trend. The +1 button has disappeared on app profiles. It used to live next to the sharing icon, but it’s no longer there. so, another report says that you may no longer need a + profile to leave a review. The review would be tied to your account, which you have to have anyway in order to access the ay Store. The story behind the story: Once + head Vic Gundotra left the company, the deconstruction of + began. On Android that’s manifested itself with the removal of + from beta app testing ay Games. + has a very niche audience, consistently mostly of tech enthusiasts, Android fans, employees themselves. It may still have a role to play, but the days of trying to force everyone to join in are thankfully over.