Target Price Swapping Scandal
Love it or hate it, it’s just another way physical stores leverage technology to enhance their profitability. And with the threat of online shopping at an all-time high, they are looking for all the help they can. Another modern-day convenience that brick-and-mortar stores use to compete with their online counterparts is the smartphone app. Aside from features, promotions and perks that make the in-store shopping experience better, retailers also use these apps to lure customers away from other online shopping sites....